The first fair reward
for consumer contributions,
in an ecosystem of safe
and authentic products.

What is Tael?

Tael is a loyalty token used in the Techrock ecosystem of verifiable safe and authentic products.

Scan with

WeChat


to see products available
for purchase with Tael.

The flow of Tael

Spend and earn like never before

Tael is added to your account by:

purchasing a product

referring your friends

verifying authenticity by touching the Techrock label

participating in activities

It's that easy.

Real usage in the Techrock channel

Each product is protected by unique NFC and blockchain-backed anti-counterfeiting technology.

Counterfeiting has been a widespread problem in China and is especially prevalent among imported goods.

Learn more about counterfeit goods here.

Protecting products that need it most

The Techrock product catalogue includes childcare, supplements, cosmetics, and personal healthcare categories.

Next generation loyalty system for brands & merchants

Reward in a
new way

Unlike other loyalty tokens, Tael rewards translate into real value. No expiration dates, no exchange restrictions, no fuss. Just real value for real actions.

Loyalty program
as a service

Merchants are given a built-in loyalty program and a new marketing channel directly linking them to their customers, without the usual costs and maintenance.

Maximize the
power of data

Brands gain deep consumer insights impossible to acquire in other ecosystems, such as proof of consumption.

Meet Tael’s leadership

Alexander Busarov

CEO, Co-founder

Alexander Busarov

CEO, Co-founder

Former McKinsey & Co. consultant, Sales Director at a leading infant formula producer. Guided project development for Russia and China-based companies as an independent advisor. Graduate of the London School of Economics.

Yaroslav Belinskiy

Co-founder

Yaroslav Belinskiy

Co-founder

Former consultant with Bain & Co., Business Development Manager at LP Amina. Extensive experience in consumer goods. Graduate of Oxford University and the London School of Economics. Fluent in Mandarin Chinese.

Edward Tsang

CTO

Edward Tsang

CTO

Experienced iOS and Android development leader for both B2C and B2B applications. Blockchain and IoT enthusiast with a Computer Science Degree from Oxford University and an MBA from Tsinghua University.

Jackie Xu Rui

Marketing Director

Jackie Xu Rui

Marketing Director

Former Managing Director of Edelman Shanghai, driving the corporate and brand PR of the entire agency. 13 years of experience at Mullenlowe Profero in various positions including Head of Solutions, Managing Director, and China CEO.

Jin Wang

BD Director, China

Jin Wang

BD Director, China

Former McKinsey & Company consultant with a decade-long experience as a real estate & infrastructure company strategist. Worked with innovative companies in the Chinese technology spheres. Oxford MBA graduate.

Vadim Mishin

BD Director, Australia & New Zealand

Vadim Mishin

BD Director, Australia & New Zealand

Over 20 years of experience in the anti-counterfeiting, digital authentication, supply chain visibility, high-security packaging, and brand protection industries. Auckland University MBA graduate.

Yasuhiro Takayama

BD Director, Japan

Yasuhiro Takayama

BD Director, Japan

Blockchain & marketing entrepreneur and data analyst, utilizing his network to build close business relationships and on-board Japan’s high-demand brands.

In the media

Brands sold on our platform

And more

Contact Us

We’re always ready to answer questions or discuss potential collaborations. Send us a message and we’ll respond as soon as possible.